the wanted the wanted word of mouth

Отродясь еще не было так легко купить the wanted the wanted word of mouth и заполучить полностью дармовую доставку товара в Москве, Воронеже, Омске, Барнауле, Белгороде и даже Анапе. Потратить валюту с пользой не всегда легко, тем не менее стоимость the wanted the wanted word of mouth в электронном каталоге доступна от 272 рублей. В этом прайс-агрегаторе показано 2 совершенно неповторимых партнеров среди них:,

Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands.Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However...

Последние поиски


Расскажи друзьям про наш сервис, с помощью которого можно купить любую книгу! Наша база насчитывает более 2 миллионов товаров и постоянно увеличивается.

Наши контакты
8 (800) 4581836
Москва, ул. Гагарина 12, офис 5
Skype: Petrchaadaevshop